Sentaler X Presented by EY

Commercial brand activations require complex logistical planning. Specifically, I directed and captured a photo and video project for luxury fashion brand Sentaler. Furthermore, this project celebrated the high-profile launch of Sentaler X.

We shot the ambitious production from the top floor of the Sheraton Hotel in downtown Toronto. Moreover, we faced directly toward the EY building. Our plan was to capture a day-to-night timelapse video as city lights turned on. Consequently, office lights inside the EY building illuminated a massive red “X” across a 10-story window wrap. We created this visual using semi-transparent red film applied to the glass. My role involved securing the optimal vantage point, mapping logistics, and ensuring multiple cameras stayed powered through the transition. You can explore similar commercial projects within my Toronto commercial photography portfolio.

Brand Activation & Production Photography Scope:

Executing a high-stakes media stunt demands rigorous technical preparation, location scouting, and equipment reliability. Therefore, my production scope for this project included:

• Location Scouting & Logistics: I secured the high-altitude vantage point from the downtown Sheraton Hotel to achieve the exact framing across from the EY building.
• Day-to-Night Timelapse Execution: I managed camera exposures and interval settings to capture the transition from daylight to evening city lights.
• Branded Stunt Illumination: I timed the lighting sequence as interior office lights turned on to reveal the massive 10-story semi-transparent red window wrap “X”.
• Multi-Format Asset Delivery: I supplied polished high-resolution photography and video assets tailored for fashion brand marketing and social media rollouts.

High-end brand campaigns require visual assets that capture the scale and innovation of your launch. Are you hosting an upcoming experiential activation, commercial stunt, or brand event in Toronto? Contact me today to discuss how we can bring your vision to life.