Portfolio

Bowmore X Aston Martin Limited Edition

Client

Bowmore X Aston Martin

Project description

Luxury brand activations during pandemic lockdowns require strict adherence to government distancing regulations and meticulous field protocols. Specifically, PraxisPR commissioned me to photograph an exclusive luxury reveal for the Bowmore x Aston Martin collaboration at the historic Casa Loma in Toronto. This ultra-rare, $85,000 limited-edition Scotch whisky features a real 1964 Aston Martin DB5 piston in its design.

Working alongside brand ambassador James and select content creators, my role was to capture high-end product stills and lifestyle assets for the marketing rollout. Furthermore, the resulting media package drove major national press coverage, getting published across top-tier outlets including the National Post, Driving.ca, and Sharp Magazine. You can view more examples within my Toronto corporate event photography portfolio.

Luxury Product & Brand Activation Photography Scope:

Documenting high-end consumer luxury under strict health guidelines demands absolute technical precision and creative adaptability. Therefore, my production scope for this project included:

Pandemic-Compliant Production: Executing a tightly controlled, socially distanced shoot at Casa Loma while strictly following provincial lockdown and safety regulations.
Ultra-Premium Product Styling: Capturing macro details and refined lighting of the limited-edition Bowmore bottle and its bespoke Aston Martin DB5 piston housing.
Ambassador & Influencer Stills: Directing brand ambassador James and select creators to produce organic lifestyle content for the multi-channel marketing rollout.
National Press Asset Delivery: Supplying high-resolution media packages engineered for immediate publication across major media wire outlets and national newspapers.

Exclusive product launches require visual assets that reflect the elite craft of your brand. Are you hosting a high-end luxury rollout, brand activation, or restricted-access media event in Toronto? Contact me today to discuss how we can elevate your campaign’s visual narrative.